A good website is crucial for every company these days. It not only serves as a digital business card, but is also an important factor for the success of the company. This article covers the five most important points that will help you on your way to the best website.
This is what a good website is all about!
In this post, we'll mainly go over the main factors for your best website. Because while there are some principles, there are sub-points per industry that are additionally important. For example, a landing page should not be too long. A home page of a large corporation, on the other hand, should be. You should also keep in mind that the following points are important before we even get to our top 6:
The domain name should not be too long. Specifically, this means to choose terms that are as short as possible and to avoid hyphens. As a guideline, at least 3 characters and a maximum of 20. In addition, the domain extension (.de, .pl, .ch) should match your country.
Collect data about your website from the beginning, not when SEO starts professionally.
A web business card is not a sales channel or a serious company presence. There is usually only contact information and no information about the added value of your products. Likewise, a good starting place in Google is not possible.
You should not spend 10,000 euros on your first website if you have not yet generated any sales. It is more important to start with a modular system like WordPress to be able to develop the website optimally later.
Our YouTube video on the topic:
Learn now what makes a really good website with our 6-point roadmap:
1. professional web design adapted to your target group and services
An appealing design is an important aspect of a good website. It refers to the visual design of the website and includes aspects such as colors, fonts and images. An attractive design helps to attract the attention of visitors and draw their attention to the most important content. It should also ensure that visitors feel comfortable on the website and that the website conveys a positive image. An appealing design is an important part of a good website and can help visitors to stay longer on the website and feel comfortable.
2. usability and responsive design
User-friendly navigation is another important aspect of a good website. It refers to how easy it is for visitors to find their way around the website and find the content they want. Simple navigation should be intuitive and offer visitors a clear structure that makes it easier for them to find their way around. Responsive design on mobile devices is also particularly important, as more and more people are using the internet on their smartphones and tablets.
3. search engine optimization
Search engine optimization is a process in which the structure and content of the website are designed so that they are better recognized by search engines and ranked higher in search results. A well-optimized website will make it easier for users to find it by appearing higher in search results for relevant queries. This can be achieved through various techniques, such as using relevant keywords in content, improving internal linking and incorporating backlinks from other trusted websites . Search engine optimization is an important part of online marketing and can help to increase the visibility and popularity of a website. This does not happen overnight and is not just a one-off measure. Website operators need to stay on the ball regularly. Finally, you should definitely evaluate data. This is the only way to keep improving your website.
4. actuality and regular maintenance
A well-maintained website is always up to date and fully functional. This means that all links work, content is up to date and any security vulnerabilities are closed as soon as they are discovered. Regularly maintaining and updating a website is important to ensure that users have a positive experience and are happy to return. It also helps to improve search engine rankings and increase the visibility of the website in search results. There are various ways in which a website can be maintained and updated. These include, for example, adding new content, removing outdated content, fixing bugs and carrying out security updates . It is important that maintenance and updates are checked regularly to ensure that the website is always up to date and fully functional.
5. fast loading times
Fast loading times are important to improve user experience and reduce bounce rate. A slow website can be frustrating for users and cause them to leave the page without looking at the information they want. There are several factors that can affect website load times. These include, for example, the size of the images and videos on the website, the number of scripts used, and the quality of the hosting provider. Various measures can be taken to improve the loading times of a website, such as optimizing the images and videos, reducing the number of scripts used and switching to a faster hosting provider. It is important that website load times are short to improve user experience and reduce bounce rate. This can help the website become more popular and receive more traffic.
6. relevance and goals
In addition to Google, visitors to your website always love content that is relevant. However, this point is about the latter or your target group. Try to explain exactly the problem of your target customers and the solution. A good website is like a nice store. Here, too, you want to stay longer and the offers are positioned correctly. This also applies to your website!
This way you can increase the relevance, among other things:
- Free e-books, brochures, graphics, audios
- Newsletter
- A blog of your own
- Online courses
- Request forms
What distinguishes a bad website and how do I recognize it?
We cannot give a general answer here. However, if our previous six points are fulfilled, the chances are good. In the end, of course, it's the overall impression that counts. Because it is of little use to the visitor of the website if the start page is ideal and all other subpages are just chaos.
Conclusion
So important for a good website are an appealing design, good usability, good search engine optimization, as well as regular maintenance and fast loading times. Of course, there are many other aspects that make up a good website. But if you consider the five points mentioned above, you will be well on your way to the best website.
Are you ready to convert your website visitors into customers?
We will be happy to help you with our knowledge for better results.
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